1. Introduction

This website, https://www.aureel.store (the "Site"), is operated by the founder of Auréel, which is currently in the process of formal company registration.

We are committed to protecting your privacy. This Privacy Policy explains how we collect and use your personal data during this pre-launch phase.

Contact for Privacy Inquiries:

For any questions about this policy or your data, please contact us at:

office@aureel.store

2. The Data We Collect About You

Currently, during our pre-launch phase, we collect a very limited amount of data:

• Contact Data: This includes your email address if you voluntarily sign up for our newsletter or launch updates.
• Technical and Usage Data: We automatically collect limited data about how you interact with our Site. This includes your IP address, browser type, and pages you view. This collection is primarily handled through our website platform, Shopify.

3. How We Use Your Data (Our Lawful Basis)

Purpose / Activity

Type of Data

Lawful Basis for Processing

To provide you with pre-launch updates and news about Auréel

(a) Contact (Email)

Your Consent (you provided your email for this explicit purpose)

To analyze and improve our website experience

(a) Technical

Necessary for our legitimate interests (to understand how our site is used and to improve it before launch)

4. Data Sharing and International Transfers

We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.

Shopify may store your data on servers outside of Europe, including in Canada and the United States. Shopify complies with the EU's data protection laws by operating under a valid legal mechanism for international data transfer.

We do not share your pre-launch email list with any other third-party marketing, analytics, or advertising providers.

5. Data Security

We implement appropriate security measures to protect the limited data we collect. Our website platform, Shopify, provides a secure environment for processing data.

6. Data Retention

• Newsletter Emails: We will retain your email address until you ask us to delete it or you unsubscribe from the list (every email we send will contain an unsubscribe link).
• Technical Data: This is generally retained for a short, analytics-relevant period.

7. Your Legal Rights Under GDPR

Even in this pre-launch phase, you have full rights over your data. You have the right to:

• Access the personal data we hold about you.
• Rectify inaccurate data we hold about you.
• Request erasure of your personal data ("right to be forgotten").
• Withdraw your consent for marketing at any time.
• Object to certain types of processing.

To exercise any of these rights, please contact us at office@aureel.store.

8. Cookies

Our Site uses necessary cookies for basic functionality. We are not currently using any marketing or analytics cookies that require prior consent. This policy will be updated before our official launch to include a full cookie table and consent mechanism.

9. Changes to This Privacy Policy & Company Status

We may update this policy as we move towards our official launch. The most significant update will occur once Auréel is a formally registered legal entity. At that time, we will update this policy with our official company name, address, registration number, and full data practices.

10. Complaints

If you have any concerns about our use of your personal information, please contact us first.

You have the right to lodge a complaint with a supervisory authority. As the company is not yet registered, you may lodge a complaint in the EU country where you live.